Bethru: Redefining Eco-Friendly Cleaning Essentials

An Innovative Alternative for Sustainable Home Care

Bethru is a start-up household brand that aims to revolutionize the way we clean our homes. With a focus on sustainability and conscious consumption, Bethru offers a range of ecological cleaning products in the form of solid tablets and a reusable premium spray bottle. What sets Bethru apart is its commitment to using natural ingredients, eco-friendly practices, and beautiful packaging inspired by nature.

The tablets, made of 93% natural ingredients, are not only effective but also eco-friendly, vegan, and cruelty-free. Each tablet, when dissolved in tap water, provides 300ml of harmless cleaning product. This innovative approach eliminates the need for single-use plastic bottles and reduces waste. The reusable spray bottle is designed to be purchased once and used multiple times, further reducing plastic consumption.

One of the key strengths of Bethru is its commitment to sustainability throughout the entire supply chain. The brand ensures a high level of responsibility and commitment in terms of material sourcing, recycling, reutilization, and carbon management. The packaging is made of 100% recyclable paper, and the tablets are wrapped in paper, eliminating the need for plastic packaging.

The design of Bethru's packaging is not only eco-friendly but also visually appealing. Inspired by nature, the packaging features beautiful colors and patterns that reflect the brand's commitment to sustainability. The attention to detail and the use of high-quality materials make Bethru's packaging stand out in the market.

Bethru's products not only provide a clean house but also allow customers to make a positive impact on the environment. By choosing Bethru, customers can minimize their plastic waste, save space, and save money. The brand's innovative approach to cleaning essentials offers an amazing alternative to traditional products offered by mainstream brands.

The Bethru project was developed by a team of talented individuals, including brand concept by Rui Bento, visual design concept by Izabela Jurczyk, graphic design by Studio Design, and production of photos and film by Robert Przybysz. Their collaborative efforts have resulted in a unique and sustainable solution for home care.

Bethru is set to launch in the European market in March 2022, following extensive research and testing. The brand follows the highest manufacturing practices in product development and production, ensuring efficacy, safety, and customer satisfaction.

The Bethru project faced several challenges, with the most significant being the development of sustainable packaging solutions without compromising the safety of the product or the consumer. The team overcame this challenge by selecting materials and technologies that are both sustainable and effective in protecting the product during storage and transportation.

Recognized for its innovation and practicality, Bethru has been awarded the Iron A' Design Award in the Packaging Design category in 2022. This prestigious award is a testament to Bethru's commitment to well-designed, practical, and innovative creations that meet professional and industrial requirements.

Bethru is more than just a cleaning brand; it is a step towards a more sustainable future. With its unique approach to eco-friendly cleaning essentials, Bethru is redefining the way we clean our homes and inspiring others to make conscious choices for a better world.